Alignmed believes that 80% of back surgeries in the United States are unnecessary, and collaborated with The S group to provide a product that can specifically address posture and prevent unnecessary ailments. The products were built with modulus stretch fabric capabilities and engineered into garments that align different muscle groups and promote optimum back health.
Work
Lululemon
Lululemon asked The S Group to create a cotton rich functional fabric with ultimate function and comfort. The project started with the innovation of a proprietary blend of the finest long staple Peruvian pima cotton with branded SeaCell fibers that are created from seaweed in Iceland and lycra. The S Group then derived a process to fiber dye the ingredients to have both solid and heather fabrications. Enter Vitasea – the ultimate comfort cotton rich fabric that bridges the gap between gym and street wear.
American Giant
The idea started with a broad brush stroke: Create the world’s best hoodie. After The S Group conducted an extensive study of over 50 brands, the decision was made that American Giant needed a fabrication that emulated the vintage collegiate fleece hoodies from the 50’s and 60’s. This classic heavy weight and durable fabrication was developed and incorporated into their signature hoody that has since expanded into an entire collection that is designed and developed in the USA.
Timeline
- 2001 In 2001, the S group establishes a presence in Boston assisting Reebok to regain its footing back into the market which it dominated in 1985. This led to the opening of The S Group’s SE Asian operation, headquartered in Penang, Malaysia, to drive innovation and development in the field to ensure execution of fiber, yarn, material and product development.
- 2003 The S group launched its South American operation out of Lima Peru.
- 2004 The S group launches operation in China.
- 2005 The S Group is operating in 12 countries servicing brands in the athletic and athleisure lifestyle space.
- 2006 The S Group begins a 10-year transformation of the most disruptive brand in the athleisure world, with a global sourcing strategy to expand global reach.
- 2007 The S Group redefines supply chain speed to market for its customer base, reducing inventory risks and costs and driving incremental sales for customers.
- 2010 The S Group now has created 5 intellectual properties integral to their customer’s brands.
- 2016 The S Group provides service to 3 of the top 7 athleisure direct-to-consumer brands in the US Market.
- 2017 The S Group breakthrough into the arena of mass customization of performance and athleisure brands.
- 2018 The S Group establishes a presence in Bangkok, Thailand and Jakarta, Indonesia.
- 2020 Despite the COVID epidemic, The S Group was able to perform at full capacity and executed quality products on a timely basis. This was a year where The S Group and Ascend performance materials set up an alliance in the commercialization of the Acteev nylon 66 technology.
- 2021 In May we launched the WYLD1 golf brand. Every aspect of design, development, testing, sampling and bulk production happened during the COVID shut down restrictions set on US companies. This was certainly a testament to the platform and operating procedures of The S Group and its manufacturing partners.