Dexigner.com: Public Rec Reveals New Look
Mack Weldon
The S Group was contacted by the founder to design, develop, produce and import a premium men’s essentials brand that has functionality, a timeless aesthetic, elevated quality, and comfort. From the establishment of the the brand identity and design rules, through the innovation of proprietary fabrics and materials and management of supply chain, The S Group continues to partner with Mack Weldon to dominate the industry and expand their brand.
Supreme
Known as the kings of collaboration, Supreme engaged The S Group for supply chain optimization, streamlining their development and sourcing of private label seam-sealed outerwear. Of the multiple fabrics developed, the biggest success was the high candlelight-powered print that provided ultimate reflectivity and brand recognition.
Rhone
“No S Group, no Rhone.” The S Group and Rhone have had a long standing partnership where TSG has innovated and developed multiple fabrications with optimal technology. TSG’s design language and DNA of the brand remain in Rhone’s top selling styles that are the core of their merchandise assortment. By prioritizing function over form and continuing to drive innovative materials, TSG is able to provide enhanced product to differentiate Rhone and allow them to stand out in the crowded market space.
Public Rec
The men’s market space in athletic lifestyle apparel has evolved over the past few years. Public Rec has been able to capitalize on the consumers want to dress in hybrid clothing that bridges work-to-leisure and leisure-to-work. Stylish and timeless in design, The S Group is continually innovating premier fabrications with an emphasis on luxurious hand feel and functionality to keep the Public Rec customer polished yet comfortable in timeless designs.
Alignmed
Alignmed believes that 80% of back surgeries in the United States are unnecessary, and collaborated with The S group to provide a product that can specifically address posture and prevent unnecessary ailments. The products were built with modulus stretch fabric capabilities and engineered into garments that align different muscle groups and promote optimum back health.
Lululemon
Lululemon asked The S Group to create a cotton rich functional fabric with ultimate function and comfort. The project started with the innovation of a proprietary blend of the finest long staple Peruvian pima cotton with branded SeaCell fibers that are created from seaweed in Iceland and lycra. The S Group then derived a process to fiber dye the ingredients to have both solid and heather fabrications. Enter Vitasea – the ultimate comfort cotton rich fabric that bridges the gap between gym and street wear.