The S Group was contacted by the founder to design, develop, produce and import a premium men’s essentials brand that has functionality, a timeless aesthetic, elevated quality, and comfort. From the establishment of the the brand identity and design rules, through the innovation of proprietary fabrics and materials and management of supply chain, The S Group continues to partner with Mack Weldon to dominate the industry and expand their brand.
Work
Supreme
Known as the kings of collaboration, Supreme engaged The S Group for supply chain optimization, streamlining their development and sourcing of private label seam-sealed outerwear. Of the multiple fabrics developed, the biggest success was the high candlelight-powered print that provided ultimate reflectivity and brand recognition.
Rhone
“No S Group, no Rhone.” The S Group and Rhone have had a long standing partnership where TSG has innovated and developed multiple fabrications with optimal technology. TSG’s design language and DNA of the brand remain in Rhone’s top selling styles that are the core of their merchandise assortment. By prioritizing function over form and continuing to drive innovative materials, TSG is able to provide enhanced product to differentiate Rhone and allow them to stand out in the crowded market space.
Public Rec
The men’s market space in athletic lifestyle apparel has evolved over the past few years. Public Rec has been able to capitalize on the consumers want to dress in hybrid clothing that bridges work-to-leisure and leisure-to-work. Stylish and timeless in design, The S Group is continually innovating premier fabrications with an emphasis on luxurious hand feel and functionality to keep the Public Rec customer polished yet comfortable in timeless designs.
Alignmed
Alignmed believes that 80% of back surgeries in the United States are unnecessary, and collaborated with The S group to provide a product that can specifically address posture and prevent unnecessary ailments. The products were built with modulus stretch fabric capabilities and engineered into garments that align different muscle groups and promote optimum back health.
Lululemon
Lululemon asked The S Group to create a cotton rich functional fabric with ultimate function and comfort. The project started with the innovation of a proprietary blend of the finest long staple Peruvian pima cotton with branded SeaCell fibers that are created from seaweed in Iceland and lycra. The S Group then derived a process to fiber dye the ingredients to have both solid and heather fabrications. Enter Vitasea – the ultimate comfort cotton rich fabric that bridges the gap between gym and street wear.
American Giant
The idea started with a broad brush stroke: Create the world’s best hoodie. After The S Group conducted an extensive study of over 50 brands, the decision was made that American Giant needed a fabrication that emulated the vintage collegiate fleece hoodies from the 50’s and 60’s. This classic heavy weight and durable fabrication was developed and incorporated into their signature hoody that has since expanded into an entire collection that is designed and developed in the USA.
Timeline
- 2001 In 2001, the S group establishes a presence in Boston assisting Reebok to regain its footing back into the market which it dominated in 1985. This led to the opening of The S Group’s SE Asian operation, headquartered in Penang, Malaysia, to drive innovation and development in the field to ensure execution of fiber, yarn, material and product development.
- 2003 The S group launched its South American operation out of Lima Peru.
- 2004 The S group launches operation in China.
- 2005 The S Group is operating in 12 countries servicing brands in the athletic and athleisure lifestyle space.
- 2006 The S Group begins a 10-year transformation of the most disruptive brand in the athleisure world, with a global sourcing strategy to expand global reach.
- 2007 The S Group redefines supply chain speed to market for its customer base, reducing inventory risks and costs and driving incremental sales for customers.
- 2010 The S Group now has created 5 intellectual properties integral to their customer’s brands.
- 2016 The S Group provides service to 3 of the top 7 athleisure direct-to-consumer brands in the US Market.
- 2017 The S Group breakthrough into the arena of mass customization of performance and athleisure brands.
- 2018 The S Group establishes a presence in Bangkok, Thailand and Jakarta, Indonesia.