Sunday Red

Client Context: Cole Haan is globally recognized for refined footwear that blends innovation, comfort, and modern luxury. As the brand prepared to launch its first golf apparel collection, the challenge was clear: extend the credibility of its golf footwear into apparel without diluting brand DNA.

Objective: To design and deliver a golf apparel line that aligned seamlessly with Cole Haan’s existing footwear offering—elevated, modern, and performance-driven.

The S Group Approach: The S Group led design, development, and sourcing with a disciplined focus on brand translation. The collection was built as a natural extension of Cole Haan’s design language, prioritizing luxury materials enhanced with technical performance attributes. The fabric innovation and technology used all aim to achieve ultimate comfort like Cole Haan Footwear.

Execution: Multiple styles were developed using elevated fabrics that delivered stretch, breathability, and comfort required for golf, while maintaining a refined aesthetic suitable beyond the course. Every decision balanced performance functionality with Cole Haan’s established sense of modern elegance.

Outcome: The Spring launch marks Cole Haan’s entry into golf apparel with confidence and clarity. The collection reinforces brand consistency while opening a new category opportunity grounded in comfort and performance.

Key Takeaway: Successful category expansion is not reinvention—it is a disciplined translation of existing brand strengths.

 

Client Context: Sunday Red is an iconic new golf brand envisioned by Tiger Woods, built to redefine modern performance apparel in the sport. From inception, the brand required a premium product expression that honored legacy while delivering next-generation technical performance.

Objective: To create a high-end capsule collection that would establish the performance and material DNA of the Sunday Red brand—setting a foundation for scalable future collections.

The S Group Approach: The S Group partnered closely on design, innovation, and supply chain execution to develop the TWP Collection, Sunday Red’s premium performance capsule. Our focus centered on proprietary fabric development, ensuring materials were engineered specifically for golf performance rather than adapted from existing platforms.

Execution: Polos, shorts, pants, and training-for-sport styles were developed using fabrics that are now indigenous to the Sunday Red brand. These materials deliver cooling performance, advanced moisture management, and full antibacterial properties, while maintaining a refined aesthetic aligned with the brand’s elevated positioning.

Outcome: The TWP Collection established a clear technical and visual identity for Sunday Red. By embedding proprietary fabrics into the brand’s core offering, the collection created a durable platform for franchise growth and long-term differentiation within the golf apparel category.

Key Takeaway: Performance credibility begins at the fiber level. When innovation is engineered into the fabric itself, brand equity scales naturally.